Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy to forget the road that led here.
The genesis of big data
October 27, 1994: The first ad to hit the web is published.
It was difficult to recognize the significance at the time, but that single, floating rectangle at the top of my computer screen would bring into being an entirely unique market.
Adtech was invented — designed for this emerging sector, and built to measure the return of the new media creators produced.
Finally, ads could be understood.