We are witness to the most important and exciting technology shift in more than a generation — the dawn of the cognitive computing era. Cognitive systems— most fully realized in the form of IBM’s Watson — can ingest and learn from a wide variety of data, reason over it, and then interact with people in ways that are more natural to us.
Cognitive technologies, including artificial intelligence (AI), exploit new aspects of machine learning to help people make better decisions. What search is to simple information retrieval, cognitive computing is to advanced decision making. And unlike previous technological shifts that tended to level the playing field, these emerging AI technologies are shaping up to provide true competitive advantage to those organizations that already have intellectual advantages — in particular, robust strategies for accessing data from a variety of proprietary, third-party and public sources.