AI Can Help You Write Emails People Will Actually Read


Looking for an artificial intelligence that can write all your email messages so you don’t have to? Too bad. That dream is still years away. But in the meantime, a startup called Boomerang wants to take you at least part of the way there.

Boomerang makes a plug-in for Gmail and Outlook that lets you hit the “snooze button” on certain messages. They’ll disappear from your inbox but then reappear at later time. But today, the company added a new twist to this plug-in: a new AI-powered tool called “Respondable.”

Respondable analyzes your messages as you write them, predicts how likely they are to get a response, and then suggests ways you can improve them. If your subject line it too terse, for instance, or the email’s tone seems rude, it will tell you. In theory, this will make life easier for people on both ends on the exchange: The recipient the email will get clearer, more actionable emails, and the sender should be more likely to get a prompt response. The project is in its early days but it does give us a glimpse of how AI might work in concert with humans, not to take our jobs but to make our jobs a bit easier.

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