When Amazon first came out with a smart recommendation algorithm for customers, millions of consumers receive their first tailored shopping experience personalized to their own interests. This changed the consumer world and introduced us to a whole new era of shopping.
Amazon’s algorithms, using a method called “item-to-item collaborative filtering”, are able to provide targeted shopping recommendations by creating a personalized experience for each person. Even in a very basic form, this was the beginning of using machine learning in a very practical manner.
But can such artificial intelligence and machine learning also act as an enabler for changes in medicine and healthcare, as much as Amazon’s algorithm changed consumerism?