There are no time outs in the business of sports.
As fans, we want 24/7 access to news about our favorite teams and athletes, no matter how or where we’re viewing the content. It doesn’t matter whether it’s a game day or not. In season, or out of season. At the game, or watching on HD TV from home.
As consumers, we expect to receive the same level of personalization from our favorite team as we get from our favorite retailers, airlines or coffee houses.