The business of sport revolves around stats — from those who use them to improve performance, through to enthusiasts who look at them for fun, or for more financial ends. Now a startup that helps make it easier for regular people to dig into and visualise sports stats has picked up some funding to grow. StatMuse, a startup out of San Francisco that currently lets you search for basketball facts and statistics through ordinary “natural” language requests, has picked up a $10 million round of funding to expand to new sports and services around the basic stats.
The Series A comes from the Walt Disney Company and TechStars (StatMuse was in a 2015 cohort in the Disney/TechStars Accelerator), along with Allen & Company, Greycroft Partners, Promus Ventures, Haas Portman, Deep Fork Capital, and Bee Partners. The round also included some notable names from the sports world: former NBA commissioner David Stern and United Talent Agency also chipped in.