A new IBM Watson consulting unit aims to speed up the commercialization of cognitive computing—a.k.a. artificial intelligence.
IBM is establishing yet another business unit centered on Watson, its famous cognitive computing system.
On Tuesday morning, the company announced a new consulting organization aimed at speeding up the commercialization of “cloud-delivered cognitive innovations.”
Translation: IBM is still working on ways to make money from its pricey Watson project and realize the substantial margins that the technology promises It’s a years-long effort, as CEO Ginni Rometty explained to Fortune in September 2014. “There is always a new shift coming in technology,” Fortune wrote two years before that, “and if she doesn’t help IBM become the first to discover and commercialize it, the company will lose its shirt.”