“Faux AI hype” hurts sales, marketing efforts, say AI entrepreneurs
The public is riveted by artificial intelligence, but most people don’t have a clue what “AI” actually is. Media hype and populist stories confuse...
Sizzle Reel Trickery for AI Self-Driving Car Hype
By Dr. Lance B. Eliot, the AI Insider for AI Trends and a regular contributor
I’ve been speaking at several self-driving car conferences and noticed...
Incorporating Machine Learning Into Your Digital Marketing Plan
By Muhammad Ali, digital marketer, Branex
For those who still don’t know what machine learning (ML) is: “It is the field of study that gives...
A B2B Marketer’s Guide to Artificial Intelligence
Artificial Intelligence (AI) and Machine Learning (ML) are very topical and seem to be used interchangeably. First, a few definitions:
What is Artificial Intelligence (AI)?
Artificial...
The Time For Advertisers To Embrace Artificial Intelligence Is Now
By Steve Wadsworth, President and CEO of Tapjoy
Depending on your point of view, working in the marketing industry these days is either exciting or...
How marketers should respond to Google search’s new bots
In late 2015, Google revealed a little about how it is using sophisticated Artificial Intelligence (AI) and machine learning techniques to help improve its...
7 steps for marketers to prepare for 2017’s chatbot trend
It’s taken a long time for companies to master customer service via social media.
Those that have done so are probably in the minority. As...
Tech’s meaningless equivalent of ‘all natural’ is ‘AI-powered”
What does artificial intelligence have in common with the price of eggs?
Say you’re trying to decide between 9 or 10 different varieties of eggs...
How AI and machine-driven technology shaped marketing in 2016
Marketing seemed to step further into a sci-fi future this year through strides made in artificial intelligence, machine learning and automated interfaces. As a...
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