Sunday, June 20, 2021

PepsiCo Taps Digital Startups to Keep Pace as Cookies Crumble 

By John P. Desmond, AI Trends Editor  To engage consumers operating in increasingly ad-free environments, PepsiCo, the maker of Pepsi, Mountain Dew and Frito-Lay products,...

How marketers should respond to Google search’s new bots

In late 2015, Google revealed a little about how it is using sophisticated Artificial Intelligence (AI) and machine learning techniques to help improve its...

Retailers Pursuing AI to Help Negotiate Prices, Enhance Operations

By AI Trends Staff Retailers are not only using AI to enhance the online shopping experience. Walmart has an agreement to pilot AI technology from...

“Faux AI hype” hurts sales, marketing efforts, say AI entrepreneurs

The public is riveted by artificial intelligence, but most people don’t have a clue what “AI” actually is. Media hype and populist stories confuse...

7 steps for marketers to prepare for 2017’s chatbot trend

It’s taken a long time for companies to master customer service via social media. Those that have done so are probably in the minority. As...

Maria Johnsen: The Surprising Truth About Self-aware AI Robots

There are many speculations about what it would mean for a robot to have mindfulness of its own existence. Many assume that once a...

How AI and machine-driven technology shaped marketing in 2016

Marketing seemed to step further into a sci-fi future this year through strides made in artificial intelligence, machine learning and automated interfaces. As a...

Savvy Marketers Using AI Need to Know about New CCPA in Effect on Jan....

By John P. Desmond, AI Trends Editor Just as marketers are increasingly pursuing the use of AI tools to help personalize marketing to website visitors,...

Sizzle Reel Trickery for AI Self-Driving Car Hype

By Dr. Lance B. Eliot, the AI Insider for AI Trends and a regular contributor I’ve been speaking at several self-driving car conferences and noticed...

Tech’s meaningless equivalent of ‘all natural’ is ‘AI-powered”

What does artificial intelligence have in common with the price of eggs? Say you’re trying to decide between 9 or 10 different varieties of eggs...




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