For decades, PCs were at the center of Intel’s business, but not anymore.
Self-driving cars, virtual reality, and artificial intelligence are more attractive to Intel, which no longer views PCs as a priority. That’s the message the company will try to deliver at Intel Developer Forum, starting on Tuesday.
IDF attendees will see drones fly around and robots roaming the floor, and they will be able to try on cool wearables and VR and AR (augmented reality) headsets.
Unlike past years, attendees won’t be wowed with a lot of blazing laptops and desktops running upcoming PC processors. Instead, Intel will provide an insight into its internet-of-things and data-center strategies.
PCs have been at the heart of Intel’s operations, but that’s changing. In April, the company started rebuilding itself around the fast-growing markets of servers, IoT, and connectivity, with the shrinking PC market becoming a lower priority.
It was a painful decision. The company laid off 12,000 people as part of the restructuring. Soon after, it jettisoned its pursuit of the mobile chip market, a doomed effort that cost the company billions of dollars.