By Ritesh Bhavnani of Snipp Interactive
Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.
In 2016, the number of people accessing the Internet through mobile devices worldwide surpassed those using desktops, according to StatCounter. And it was not just in numbers, but in usage too: in the United States, two-thirds of all digital media time was spent on mobile devices, per comScore.
Where go eyeballs, so goes the money.
Nearly 60 percent of Google’s ad revenues came from mobile ads this year.
In fact, eMarketer expects mobile advertising spend to overtake total television ad spend as soon as 2020, a staggering fact when you think of how long and dominant TV has been in brand advertising budgets.
Mobile, therefore, is rapidly maturing even as it continues to grow.
No longer does one need to question the need for dedicated mobile marketing budgets or justify the spend on the medium. Existentially speaking, mobile is here to stay.
For a prognosticator such as myself though, that makes my job that much more difficult.
Many of the early trends bandied around have now become self-evident truths.
In many cases, it is no longer a question of “if” but “when” certain long-awaited trends such as mobile payments reach their tipping points.
But despite the fact that the market is maturing, innovation in the space continues at an amazing pace – livestreaming anyone? – creating plenty of opportunities to spin out new predictions.
These then are my key trends for mobile marketing in 2017:
1. Smartphone as the hub for your life
Smartphones have already become the hub for people’s digital lives. There is an application for everything you want to do, and you can increasingly do it all from your phone.
Read the source article at Mobile Marketer.