Versium Launches Machine Learning Driven Automated LifeData® Predictive Lead Score Service

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Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, announced the LifeData® Predictive Lead Score service. This self-service solution leverages machine learning and Versium’s proprietary LifeData® to help marketers quickly build accurate, customized predictive models, allowing them to improve marketing efficiencies and increase conversion rates.

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