Home Retail Ikea: What do shoppers want in artificial intelligence?
- Ikea recently launched a survey to gauge how consumers feel about artificial intelligence, and what they are looking for in AI and virtual assistant capabilities, a move which may be a precursor to the retailer launching its own such solution.
- The survey, called “Do You Speak Human?,” was created by Ikea’s Space10 innovation and design lab and asks questions such as whether consumers want your AI to be human-like, if it should be male, female or gender-neutral, and even if it should be religious, among other questions.
- An Ikea official stressed that the retailer remains at an information-gathering stage, New Atlas reports. The company recognizes that AI presents a “tremendous opportunity,” but for now it is simply curious how people feel about AI.