Artificial Intelligence Draws New Connections for Personalization

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A start-up called Sentient could point a way to a future where sitting on a vast trove of data can be even more valuable than it is today.

An effort to get people better boots may say much about the future of artificial intelligence in the business world.

The company doing the work, called Sentient, based in San Francisco, has used a version of advanced A.I. to build a visual search service for Shoes.com, an online footwear company based in Vancouver, Canada. The service, available on its Canadian site, is to go live on Tuesday.

While it is — at least for the moment — limited to retail, over the long haul the technology could demonstrate how important it is for companies to be sitting on vast warehouses of information.

Read the source article at New York Times