Now calling itself an artificial intelligence (AI) service for the online publishing industry — because, why not? — Echobox, which has developed tech to help publishers share content on the likes of Twitter and Facebook in a more intelligent way, has closed $3.4 million in new funding. The new round is led by Mangrove Capital Partners, with participation from Saul and Robin Klein’s LocalGlobe.
“We will use our capital to innovate further and build an even better AI technology. We’re also expanding our sales and marketing efforts to ensure more online publishers can benefit from our technology,” Echobox founder and CEO Antoine Amann tells TechCrunch.
Boasting clients such as Le Monde, Le Figaro, Axel Springer and San Jose Mercury News, the London-based startup enables publishers to essentially “outsource” an element of their data science activity, specifically relating to the timing of sharing content on social media.
Dubbed Echobox AI, the tech claims to accurately predict the virality of any article, and precisely when to post a particular story in order to get the maximum uplift in traffic. Unlike similar social media optimization/sharing services, Echobox taps into a publisher’s own analytics and data to further optimize its AI on a more bespoke basis.