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Savvy Marketers Using AI Need to Know about New CCPA in...

By John P. Desmond, AI Trends Editor Just as marketers are increasingly pursuing the use of AI tools to help personalize marketing to website visitors,...

How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads...

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough. Jacobi went...

AI is about to change the face of digital advertising

AI gets a bad rap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of...

GM teams with IBM to create automotive marketing experiences via AI

Automotive giant General Motors has partnered with IBM to add the latter's artificial intelligence smarts to its cars. IBM's Watson will be used to augment...

How AI and machine-driven technology shaped marketing in 2016

Marketing seemed to step further into a sci-fi future this year through strides made in artificial intelligence, machine learning and automated interfaces. As a...

Yandex filters annoying ads on Android

The rise in consumer usage of ad blockers is leading to a few creative alternatives to try to achieve a ‘better relationship’ between ad tech...

Why CMOs Are Afraid Of AI

If you Google “AI startups,” there are 800,000+ results. Visit any of the publications that write about technology or marketing, and you’ll find a...