What is the common thread between children in a playpen, trainees on their first day at work and a clueless person at a bank kiosk? It may not be obvious at first but their circumstances are remarkably similar. Unaware, afraid to ask and eager to learn, all three scenarios are perfect examples of how cognitive thinking helps us all grasp an idea, learn through observation and emulate it in our own ways. Cognitive thinking is the exact theory that artificial intelligence (AI) is based on. No, AI is not a new mantra or trend. After all, it has been around for the last 50 years or so, but never has it been as acclaimed as it has been since the last 2 years. With the increased investments in infrastructure and automation, everyone is realizing that the AI band wagon has much more to offer than big data and analytics.