AI as a Brand Differentiator: How Consumer Views of AI are Shaping the Customer Experience Journey


More than any other space, customer care, and indeed all customer interactions, are being impacted by the advancement of AI technology. From chatbots to virtual assistants, AI is on the forefront of transforming the customer experience. In an environment where consumers have unlimited choice and customer experience is emerging as a brand’s primary competitive differentiator, how can AI help? Learn how AI not only helps take on the tasks of agents but how consumers view the application of AI can help improve the customer experience journey.